SEM agencies to be accredited by Google as capable of carrying

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From there you can create and monitor Google ad campaigns, which were initially text but now have many different formats: Display, Discover, YouTube, Gmail, etc. Google Adsense: it is the other side of the Google advertiser network. On this platform, web pages are registered that provide advertising space on their site so that Google advertisers can advertise on it. This is one of the most common forms of website monetization.


Google Partner: program that allows  out Google Ads campaigns with guarantees. The agency must demonstrate that it has significant volumes of active investment accounts, and that its technicians have passed knowledge tests on PPC and the tool, among other Antarctica Email List conditions. There is a second level, called Partner Premier, for agencies that have very powerful standards, such as La Teva Web.





Most SEM platforms have a partnership program. Google Skillshop: is the Google academy, previously called Google Academies. There, SEM technicians have dozens of training courses at their disposal. Specialists link their profiles in Skillshop with the agency account, so that they are taken into account for the partner program. Ad group: within a campaign, we can make groups of ads that have a thematic relationship (keywords, types of ads, etc.