Basic concepts that last and will last

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, such as: The competitive advantage or differential value. The analysis matrices: SWOT , PEST , CAME , positioning… Strategic planning. Porter 's value chain . Benchmarking or analysis of competitors. Concept that the online marketing professional has been able to adapt to the new environment of multichannel, multiplatform and immediacy. In today's article we are going to focus on how to apply benchmarking professionally in our project or digital brand. From a service website to an e-commerce. From a blog to a social platform or App.

Bechmarketing is applied to any digital business model an Phone Number Data d is a very powerful tool if we know how to use it with the correct focus and discipline. We cannot forget that benchmarking or competitive analysis of competitors is a marketing tool for continuous improvement. Seek to improve to provide feedback and improve again. Helping to be more efficient and competitive. Will you join us to do bechmarketing in online marketing professionally? Benchmarking definition Benchmarking is nothing more nor less than carrying out a deep and exhaustive analysis of our competitors . Analysis of key factors or areas, to be able to draw conclusions, compare how my brand does and apply action measures.





Or said in a more formative way and as an academic definition: ….the process of gathering useful information from previously predefined aspects of a brand's competitors, comparing factors between them and the brand. In order to obtain relevant data for decision making… It is not about analyzing to copy, but rather analyzing and comparing to transfer the knowledge detected regarding best practices and their application in my digital project. Adapting it to my digital business model. Simple, right? Types of benchmarking Generally we talk about three typologies or ways of applying benchmarking: 1. Competitive Benchmarking : when we are going to analyze and compare ourselves directly with our main competitors.