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These are typically used to communicate promotions (coupons, sales, etc.) or general information (event details, updates, weather alerts, etc.). Transactional: Transactional messages are one-to-one messages that are triggered by a specific event or behavior. An example would be an order confirmation or shipping notification for an e-commerce purchase. These messages communicate relevant and timely information to a person. Types of online digital marketing As we discussed at the beginning of the article, digital marketing covers many subfields and tactics under its umbrella, and now it's.



Time to discuss them in a little more detail. Some we know, others we learn Special Data together...because what would life be without learning? Let's get started! Search Engine Optimization (SEO) - The basis of online digital marketing Welcome to our land! to you as clearly as possible what SEO consists of and what its great purpose is. SEO (Search Engine Optimization) is an ongoing process of optimizing a website to improve its visibility in search engines. The goal of SEO optimization is to increase organic (unpaid) traffic to the site and attract relevant users to the displayed content.








The SEO optimization process may include: Keyword optimization – identifying and using relevant keywords in page titles, descriptions and content to help search engines understand the topic of the page and display it in relevant search results. Meta tag optimization – adding and editing meta tags to provide search engines with relevant information about the web page and improve the user experience. Creating quality content – ​​providing unique and valuable content to users that can increase time spent on the site and reduce bounce rates. Backlink building – getting links from other.