This prevents your own PageRank from being passed on.

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With tools like the Majestic Backlink Analyzer PlugIn you can easily determine the trust flow value of a website. Ideally it should be over 20. 4. Backlinks increase too quickly A company gains several thousand new subscribers overnight. If this makes you suspicious, you are not alone. Google will also take notice if you build numerous backlinks for a new website in a very short time . Better: To avoid suspicion of illegal methods, you should ensure that your backlinks increase evenly . This eliminates the appearance of link purchasing or anything similar. 5. NoFollow or DoFollow? Even today, cooperation often requires a DoFollow link .


However, Google considers this a clear violation of the guidelines if there is consideration in the form of money, services or goods. The result: The practice can result in severe penalties from the search engine giant. Better: According to Google, all links of this type must be provided with the NoFollow attribute .This is important to take into account because – what some Phone Number operators may not know – any link that is not explicitly marked NoFollow is automatically a DoFollow link. Alternatively, you can set the link attribute Sponsored (rel=”sponsored”). This includes links that have been paid for or come from an advertising environment. But of course the golden balance must also be kept in this aspect of the backlink profile. A profile that consists exclusively of NoFollow links will appear just as suspicious to Google as one that only contains DoFollow links.





The added value of the links provides an indication for the choice of attribute. Strategies for natural backlinks You now know which mistakes you should avoid when building links. But what strategies for natural link building are available to you? The following applies: The cornerstone of any successful link building is your content. Accordingly, content creation should be the top priority of your backlink building strategies. Here too, in addition to high-quality content, you should also pay attention to the SEO compatibility of your content . In addition, broken link building , guest posting and activities in social networks (Facebook, Instagram & Co.) as well as forums are also available. New call to action Conclusion Every beginning is difficult - including when building backlinks. The temptation here is to resort to link networks or link purchasing .