Brands adopt in the context of COVID When it comes to promotion a major problem facing businesses in the context of the COVID epidemic is the effective collapse of people's trust level. Trust is born when a person accesses the higher levels of Maslow's Pyramid so when he focuses his attention on the need for selfesteem trust respect from others but also on the highest level that of personal development and intellectual emancipation and spiritual.
If a danger arises and automatically all attention is directed exclusively Email Marketing List feeling of trust automatically decreases especially the trust in other people outside the intimate circle. Even less trust remains to be offered to an abstract entity called a brand. In fact in these moments it is very clear which brands have invested in developing a healthy relationship with their customers and which businesses have always sought.
Only to make money without offering anything in return. In some cases however people's lack of trust in brands is supplemented by the need to ensure their lower needs as we saw earlier. So if you want to promote your brand successfully these days you have two options Either you bet on strategies designed to build a healthy relationship between your brand and potential customers based on strategies that win people's trust. Either make available to people.