Taking into account all the performance indicators mentioned above, you can carry out an interesting analysis of your competitors. . Buyer Persona Customer Persona Your “ Buyer Persona” is your starting point. related to your target audience: Definition of target audience:Who are you targeting in your marketing strategy? Ideal customer: What is the profile of your ideal customer? What does it look like ? How does he behave? What are their expectations? His interests? Surveys: Have you sent a survey to your prospects or customers? What are their level of satisfaction or expectations? Over time, you will get to know your customers better and better.
Their profiles will gradually become more and more detailed. . Funnel You need to check if your Inbound wedding photo editing service Marketing is working. You can verify this by inspecting the following performance indicators: Visitors: What is the average number of monthly visitors to your site? Conversions – visitors to leads: What percentage of your visitors are converted into leads? Contacts: How many leads do you generate on average per month? Conversions – customer contacts: What percentage of prospects are transformed into customers? Clients: What is the role of Inbound Marketing in your customer transformation.
Revenue: How much revenue was achieved on average with inbound marketing? You can evaluate all these figures using Google Analytics.Content Marketing Is your web content attractive enough to attract and engage your target audience? We recommend that you review your content based on the following criteria: Content performance: Which content and themes performed well and which performed least? Shares and comments on yoursocial network constitute additional help for the evaluation. Content size: What is the size of your article content? What content worked best? The ideal length for blog posts is generally at least words.