These texts, strategically

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Copywriting 2 Google has therefore introduced the EAT paradigm which requires the author of the content to adhere to the three items Experience , Authority and Trustworthiness . In addition to having to be an expert in the subject, a content writer must acquire a certain authority over time: for this reason it is a long job, but certainly fascinating and exciting.


The term microcopy refers to all those micro-texts that are placed within caseno data the pages of websites and that, through a small number of words , allow the user to obtain the information they are looking for . Microcopy corresponds to the strings of words that are inserted during the design phase , in the title or subtitle of the page, in the form labels , the calls to action and can be understood as the set of words that allow you to intuitively identify the purpose of the page you are looking at, helping to reduce the degree of uncertainty .


Essentially, microcopy saves users the hassle of being inside a site and having to ask themselves: How do I find what I need? These texts, strategically placed in different areas of the page, contribute significantly to improving the User Experience , or the browsing experience, and are especially fundamental for e-commerce sites that want to convert . But why are they so important? Let's see it together. Aesthetics or functionality? The solution lies in microcopy The first assumption to keep in mind when designing a website is that people surfing the web are in a hurry .