Hong Kong Tourism Board Data

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Increase conversion rates - including awards and certifications - for example. As mentioned in the media, these may be attractive to those familiar with the field and help improve the credibility of your business. Bonus points if your competitors don't have similar awards to compare to. Set expectations for the conversion process Many customers will feel more comfortable taking action to convert if they know what to expect next. If they've never worked with your company before, this will at least help them understand the situation and may help prevent them from contacting your customer support prematurely or unnecessarily. This may seem a bit strange for an e-commerce account. Add a product to your cart, check out, and it shows up at your door, right? Not completely.

How long does it take for you to package and mail your product? How long does it take Gambling Number once you get there? Do you need someone ready to sign for your product, or can it be delivered to your door? Increase Conversion Rates - Communicate Path to Conversion - Example from Source This is even more important when it comes to lead generation. Once a prospect fills out the form, how long does it take for them to hear from you? How will they hear from you: phone call, email, calendar invite? Do they need to prepare anything for that touchpoint? What are the steps after that touchpoint? When customers know what to expect, it's easier for them to imagine working with you, making conversion more likely. Contains multiple ways for users to convert The conversion actions you use will have a big impact on your conversion rate.

A very common “best practice” for conversion rate optimization is to include only one call-to-action on your landing page. The purpose of this is to help avoid confusion and only provide the user with one way to move forward (or back). In some cases, this can help people who want to convert more information but have no other way to go. Personally, I'm a bit allergic to this approach. While I certainly agree that you can have a single call-to-action as the main focus of the page, I don't know that I agree with the fact that there should only be one action per page and never add a second one. All potential customers are different. Some people prefer to do all their action online. Others want to call. Some people prefer to buy in person.