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Ake along the way to a new sale. This is achieved through quality content that meets the needs of your customers. ADVERTISEMENT Do you know some successful models? We have talked a little about content marketing as a sales strategy and some of the principles that must be followed to make it effective. Now it is worth reviewing real examples of some content marketing successes and the strategies they have used to stay in the market. In this case I will talk to you about companies in Latin America that have turned the content they create for the public into the king of their sales strategies. Let us begin! Colgate-Palmolive This important company with a presence in more than countries has opted for digital content marketing strategies in recent years. This has helped them capitalize on a younger audience and increasedpurchase intention for their product. To launch the campaign for a Chinese Australia Phone Number List new toothpaste, they determined that they wanted to reach a younger audience and that to do so their advertising message could not remain only in traditional media such as press and television. Social networks are the key to reaching a young audience. For this reason, they decided to support their strategy on YouTube and, above all, take advantage of the consumer boom that exists for tutorial videos related to personal care. The result was that they managed to connect a traditional product with a digital phenomenon increasingly appreciated by the public in record time. ebook the marketing and youtube Nivea ADVERTISEMENT This brand in the pharmaceutical industry took advantage of the pro-health characteristics of its product to create a campaign that sought to
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attract a very complicated audience: children. Nivea Doll was the campaign that in led them to receive more than million dollars in profits and a % growth in the market. It is a physical product that has used technology and social networks such as Facebook , Instagram and YouTube, to enrich the product experience and bring it closer to the public. In this case they focused on capturing the attention of children to encourage the use of sunscreen. They created a doll that turned red when exposed to the sun and could only recover its skin tone by applying Nivea sunscreen. Although the strategy was more physical in nature, they leveraged Instagram to
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