The company produces goods that are suitable for people
” Positioning of prestige This technique is suitable only for those companies whose products are responsible for premium segment products. The emphasis is on exclusivity, on the high quality of the product, on its fame and, of course, on its high price, which not everyone can afford to pay for the product. In recent years, this method has begun to be actively implemented not only by companies that sell expensive cars and clothes, but also by those that offer everyday goods, such as cosmetics, groceries, etc. Such marketing has firmly linked some brand names with the concept of “luxury”.Here are some of them: Christian Dior; Cartier; Bugatti, etc. By target audienceAustralia WhatsApp Number Data from different target audiences. Each segment has its own strategy. The sports shoe company Puma produces various lines, for example, shoes for indoor sports or shoes for city walks. And some clothing companies produce their product lines for different social groups (middle, mass market, luxury, etc.). For each option, a separate slogan is invented, its own advertising is filmed, and a special celebrity is invited.
https://zh-cn.buyemaillist.me/wp-content/uploads/2024/03/Purple-Illustrative-Digital-Marketing-Agency-Instagram-Post-18-300x300.png
Problem-solution A company may claim that their product solves some problem that worries consumers. For example, the Philips vacuum cleaner is claimed to be a powerful device, but almost silent. Many housewives and young mothers need just this, it will solve their problem. In order to decide on a competent positioning strategy and begin developing it, you need to answer the following questions: What values and ideas does the brand include? What associations does it evoke, judging by the reviews? Who is the target audience of the brand? What needs of the target audience does the brand satisfy? Who are the brand’s direct competitors and what advantages do they have over us? How will the brand's products and services benefit the customer? How unique is our brand? By conducting a thorough analysis of brand positioning, you can hope for success.
頁:
[1]